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Gatorade Fit Launch

Launch Campaign for Gatorade G Series Fit

They could roll out of bed at 8am, but they get up and going at 6:00 am. They are the fitness athlete. This campaign takes us into their mindset as they journey through their morning workout routine before most are out of bed. It's the before, during and after start of a fit day.

Director: Ellen Kuras

Her Fit Day :30 with Allyson Felix

His Fit Day :30 with Ryan Lochte