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REAL TIME SONGWRITING FOR REAL FAN REQUESTS.

What’s the greatest gift you could get from your favorite artist? How about a personalized song written about any topic (no matter how specific) you request. The Target LukeBox did just that. To launch his latest album, we collaborated with country star Luke Bryan to write songs in real-time for fans.

This ambitious real-time response campaign had fans requesting songs to the #LukeBox on Twitter. We curated and fed the requests to Luke, and then worked with him to write the music and lyrics. Our team worked tirelessly to edit the performances of the brand new songs and quickly respond to fans from Luke. All this was done in under 15 minutes for each song.







CREDITS


Director: Greg Brunkalla