Target Exclusive Artists
From the Target red mic to #MoreMusic, Target Exclusive Artist campaigns were creative collaborations with the top artists of today that connected the brand with culture.
Some of these campaigns we're giant innovative cultural moments like Gwen Stefani's LIVE music video or the First Live Commercial with Imagine Dragons, other campaigns were critical to the success of massive album launches like Taylor Swift's 1989, or Adele's 25. The following are some of the smaller scale, yet still impactful projects:
Brett Eldredge, Glow (Christmas Album) launch
Brett Eldredge was releasing his Christmas album…on Halloween. This clashing of holidays gave the perfect opportunity for some real trick-and-treat fun. We partnered with director Jeff Tremaine of Jackass fame to surprise real Nashville fans looking for some neighborly sweets. What they found instead was a Winter Wonderland surprise hosted by one of their favorite country artists.
Directed by Jeff Tremaine
Nick Jonas, Listening Party Surprise
Directed by: Diane Martel
One Republic, Oh My My launch
Directed by Danny Clinch
Garth Brooks, The Ultimate Collection (10-album boxed set) launch
Directed by Marc Klasfeld
Meghan Trainor, Thank You launch
Directed by Todd Stefani
Carrie Underwood, Storyteller launch
Tori Kelly, Unbreakable Smile launch