Target Exclusive Artists

From the Target red mic to #MoreMusic, Target Exclusive Artist campaigns were creative collaborations with the top artists of today that connected the brand with culture.

Some of these campaigns we're giant innovative cultural moments like Gwen Stefani's LIVE music video or the First Live Commercial with Imagine Dragons, other campaigns were critical to the success of massive album launches like Taylor Swift's 1989, or Adele's 25. The following are some of the smaller scale, yet still impactful projects:

Brett Eldredge, Glow (Christmas Album) launch

Brett Eldredge was releasing his Christmas album…on Halloween. This clashing of holidays gave the perfect opportunity for some real trick-and-treat fun. We partnered with director Jeff Tremaine of Jackass fame to surprise real Nashville fans looking for some neighborly sweets. What they found instead was a Winter Wonderland surprise hosted by one of their favorite country artists.

Directed by Jeff Tremaine


Nick Jonas, Listening Party Surprise

Directed by: Diane Martel



One Republic, Oh My My launch

Directed by Danny Clinch



Garth Brooks, The Ultimate Collection (10-album boxed set) launch

Directed by Marc Klasfeld


Meghan Trainor, Thank You launch

Directed by Todd Stefani


Carrie Underwood, Storyteller launch


Tori Kelly, Unbreakable Smile launch