Target - Best Year Ever

Best Year Ever was the first and only dorm-makeover reality show.

30-somethings buying their first home have HGTV, and 20-somethings moving into their first apartment have Apartment Therapy, but for college students moving into their first space of their own there was no resource to authentically inspire dorm room interior design and styling. From this insight, the idea for Target's Back to College campaign was born: Best Year Ever - a dorm makeover reality show. Featuring real college students, real dorm rooms, a real interior designer: Veronica Valencia, and real YouTube influencers as mentors; Target created had their most successful Back to College campaign to date. Inspiring students with real tips and tricks to make their space their own and set them up for their Best Year Ever.


Directed by: Bunim/Murray (creators of MTV's Real World)

Episodes 1-4 // Nolan with Tiffany iHasCupquake -  Upperclassman Living in a Single

Episodes 5-8 // Ronnie & Steven with Todrick Hall -  Two roommates with opposite tastes

Episodes 9-12 // Jennifer with Mikey Boltz - Living Off Campus

Episodes 13-16 // Emily and Solia with Ann (AnnorShine) - Best Friends Living as Roommates

In addition to the content series we partnered with our influencers to create authentic tips, tricks and college hacks to help our target audience prepare for college.