Target Bullseye University LIVE

Target's Bullseye University was a living and fully shoppable Back to College catalogue, live-streaming 24-hours a day.

Bullseye University LIVE was a living catalogue for college students. Live-streaming online for 24-hours a day for 4-straight days, we created a fully-shoppable experience online. The structure was designed with five dorm rooms and one student/brand lounge. Living inside the dorm rooms were 5 YouTube influencers interacting with real college students online all day and night. These influencers lived a schedule simulated to real college life and answered students questions, giving incoming freshman a full crash course in college living. Everything inside the rooms was directly shoppable from Target.