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Target LukeBox

The Target LukeBox gave music fans their 15 seconds of fame.
Country star Luke Bryan wrote songs in real-time based on anything fans requested via Twitter.

To launch the country superstar's latest album "Kill The Lights", we created the Target "Lukebox". The ambitious real-time response campaign had fans requesting songs to the #LukeBox on Twitter. We'd filter and feed the requests to Luke and then work with him to write the music and lyrics. Our team worked tirelessly to edit the performance of the brand new songs back to the fans. All this was done in under 10 minutes for each song. Rinse and repeat.

Greg Brunkalla