I am currently SVP, Creative Director at Deutsch LA. I'm supposed to tell you I am an award-winning creative, but what has been most important to me has been the handful of kind, talented and collaborative people I have been lucky enough to work with and learn from over the years. These people continue to inspire me and without them I never would have been able to make great things. This site is about me, but it’s taken cross-disciplinary teams to make any of these ideas possible.
I have spent the past 5 years leading creative campaigns for Target on their Back to College, Exclusive Artists, Style, Licensing, Holiday and Wellness categories. Prior to that I worked at Chiat/Day LA where I worked on brands like Pepsi, Gatorade, Visa, Infiniti, Activision, Hillshire Farms, and Absolut.
Before that I have been at shops big and small across the country from LA, Miami and Boston, where I began at Arnold Worldwide.
I don’t believe in the impossible. While I have worked on many traditional campaigns, I believe in breaking the conventions and limitations of advertising whenever there is an opportunity. I have applied this approach to my career and it has allowed me to make innovative and recognized work that I am most proud of.
My background is in design and art direction. But I have been fortunate to have been given opportunities where ideas could be executed at the forefront of innovation. Most recently this has allowed me to be a leader in branded content and real-time advertising.
I feel very fortunate to be able to do what I do. And I'm pretty sure if you've read this far I'd be lucky to meet you too.
Awards and Recognition:
2017, One Show, Bronze, Innovation in TV/Film
2017, One Show, Bronze, Music Video
2017, One Show, Bronze, Broadcast Short Form
2017, AICP, Best Production
2017, AICP, Best Agency Art Direction
2016, Cannes Lion, Silver, Entertainment
2016, Cannes Lion, Bronze, Entertainment Music
2016, Cannes Lion, Bronze, Film Craft
2016, Cannes Lion, Bronze, Media
2016, Cannes Lion, Shortlist, Entertainment Activation
2016 Effie, Bronze, Branded Content
2016, Effie, Silver, Media Innovation
2016 Effie, Bronze, Media Idea
2016, EX Awards, Gold, Best Entertainment Activation
2014, EX Awards, Grand EX
2014, EX Awards, Best in Show
2011, Andy, Bronze
2011, Clio, Silver
2010, Cannes Lion, Bronze, Cyber
2010, Grand Prix Disruption Award
2010, Effie, Silver