ABOUT

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Contact:

Email: chris@tophermacneil.com
Phone/Text: 310.422.2043

Hello.

I am currently SVP, Creative Director at Deutsch LA. I'm supposed to tell you I am an award-winning creative, but what has been most important to me has been the handful of kind, talented and collaborative people I have been lucky enough to work with and learn from over the years. These people continue to inspire me and without them I never would have been able to make great things. This site is about me, but it’s taken cross-disciplinary teams to make any of these ideas possible.

I have spent the past 5 years leading creative campaigns for Target on their Back to College, Exclusive Artists, Style, Licensing, Holiday and Wellness categories. Prior to that I worked at Chiat/Day LA where I worked on brands like Pepsi, Gatorade, Visa, Infiniti, Activision, Hillshire Farms, and Absolut. 

Before that I have been at shops big and small across the country from LA, Miami and Boston, where I began at Arnold Worldwide. 

I don’t believe in the impossible. While I have worked on many traditional campaigns, I believe in breaking the conventions and limitations of advertising whenever there is an opportunity. I have applied this approach to my career and it has allowed me to make innovative and recognized work that I am most proud of.

My background is in design and art direction. But I have been fortunate to have been given opportunities where ideas could be executed at the forefront of innovation. Most recently this has allowed me to be a leader in branded content and real-time advertising. 

I feel very fortunate to be able to do what I do. And I'm pretty sure if you've read this far I'd be lucky to meet you too.


Awards and Recognition:

2017, One Show, Bronze, Innovation in TV/Film

2017, One Show, Bronze, Music Video

2017, One Show, Bronze, Broadcast Short Form

2017, AICP, Best Production

2017, AICP, Best Agency Art Direction

2016, Cannes Lion, Silver, Entertainment

2016, Cannes Lion, Bronze, Entertainment Music

2016, Cannes Lion, Bronze, Film Craft

2016, Cannes Lion, Bronze, Media

2016, Cannes Lion, Shortlist, Entertainment Activation

2016, AdAge Best Music Marketing 2016

2016, Adweek Top 20 Trends 2016's Best Marketing

2016 Effie, Bronze, Branded Content

2016, Effie, Silver, Media Innovation

2016 Effie, Bronze, Media Idea

2016, EX Awards, Gold, Best Entertainment Activation

2014, EX Awards, Grand EX

2014, EX Awards, Best in Show

2011, Andy, Bronze

2011, Clio, Silver

2010, Cannes Lion, Bronze, Cyber

2010, Grand Prix Disruption Award

2010, Effie, Silver

 

 

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