ABOUT

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Contact:

Email: chris@tophermacneil.com
Phone/Text: 310.422.2043

Hello.

I am a Creative Director with an Art Direction and Design background. I create ideas that connect brands with culture. I am a passionate storyteller, an innovator, and I always push to make work that authentically resonates with people.

Most recently I was an SVP Creative Director at Deutsch LA where I spent the past 5 years leading multi-disciplined creative campaigns for Target touching most every category of their business: Back to College, Exclusive Artists, Style, Licensing, Holiday and Health & Wellness. While there I pushed the boundaries of branded content and pioneered live advertising on TV with campaigns like: Target + Gwen Stefani Live Music Video, Bullseye University a living experiential Back to College catalogue, and Target Hijacks the Grammys with Imagine Dragons. My work in this space was been recognized by both AdAge and Adweek for innovating creative trends in branded content and entertainment marketing.

Prior to that I worked at Chiat/Day LA where I worked on global campaigns for brands like Gatorade and Pepsi. I was part of the team who created the Pepsi Refresh Project. A first of its kind campaign for social good. Other brands I worked on while there include: Visa, Infiniti, Activision, Lucky Jeans, Hillshire Farms, and Absolut. 

Before that I have been at shops big and small across the country from LA, Miami and Boston, where I began as a young sailor at Arnold Worldwide. 

An obsessive absorber of pop culture, trends, and phenomenons since a child in the 80s, I always strive to make work that is part of culture. I am fascinated with studying audiences and fanbases large and small; what moves people in masses and in niche groups.  I love strategically applying this to create immersive experiences for brands.

Outside of work I love photography, traveling to small Pacific islands, dogs and animals, and building terrariums.

I feel very fortunate to be able to do what I do. And I'm pretty sure if you've read this far I'd be lucky to meet you too. 

 

Brand Experience:

Absolut, Activision, Adele, Adidas, Diet Pepsi, Disney, Energizer, Garth Brooks, Gatorade, Grammys, Gwen Stefani, Imagine Dragons, Infiniti, Interscope Records, MTV, Miami Heat, NBA, NBC, NFL, Nick Jonas, Nissan, One Direction, Pepsi, Pioneer, Playstation, Royal Caribbean, Stacy's Chips, Star Wars, Target, Taylor Swift, Timberland, The GRAMMYs, United Airlines, Visa, Warner Music, Warner Nashville.


Awards and Recognition:

2017, One Show, Bronze, Innovation in TV/Film

2017, One Show, Bronze, Music Video

2017, One Show, Bronze, Broadcast Short Form

2017, AICP, Best Production

2017, AICP, Best Agency Art Direction

2016, Cannes Lion, Silver, Entertainment

2016, Cannes Lion, Bronze, Entertainment Music

2016, Cannes Lion, Bronze, Film Craft

2016, Cannes Lion, Bronze, Media

2016, Cannes Lion, Shortlist, Entertainment Activation

2016, AdAge Best Music Marketing 2016

2016, Adweek Top 20 Trends 2016's Best Marketing

2016 Effie, Bronze, Branded Content

2016, Effie, Silver, Media Innovation

2016 Effie, Bronze, Media Idea

2016, EX Awards, Gold, Best Entertainment Activation

2014, EX Awards, Grand EX

2014, EX Awards, Best in Show

2011, Andy, Bronze

2011, Clio, Silver

2010, Cannes Lion, Bronze, Cyber

2010, Grand Prix Disruption Award

2010, Effie, Silver